9 Useful Apps for Sales & Marketing Professionals
Aug 12
Your phone’s ringing off the hook. You’ve got three meetings back to back. Emails are piling up in your inbox. And when you have a moment to book your next business trip, you wonder how yo...
Continue ReadingThe History of Promotional Products
Jul 29
If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products have...
Continue ReadingBranding 101: What Makes a Brand Powerful
May 31
A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, and t...
Continue ReadingCustomer Experience + Branding: The Relationship Goals of Marketing
May 09
Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand’s values. But the truth is, positive customer experiences can be diffi...
Continue ReadingHow Promo Products Can Tell Your Brand's Story
Mar 19
Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storytelli...
Continue ReadingGiving Back: The Importance of Corporate Social Responsibility
Mar 12
Whether you’re putting together a fundraiser, donating food to a local shelter, or volunteering at a soup kitchen, supporting causes you care about makes you feel good and makes the world a bett...
Continue ReadingYour Product Decorating Questions Answered
Feb 19
You encounter promo products every single day. You hold them, wear them, and maybe even smell them. But, did you know every one of these products goes through an extensive design process, whether that...
Continue ReadingHow to be an Empathetic Leader and Still Get the Job Done
Nov 23, 2022
Empathy is the ability to feel the same emotions felt by someone else. This trait allows you to feel pain for a friend whose going through a divorce, or excitement for a sister who was recently propos...
Continue ReadingHow One Hour Can Determine Your Success
May 22, 2022
After working a long, tiring day, all you want to do is plop down on the sofa and watch TV. The thought of laying on the couch spending hours of mindless activity is tempting to most. In fact, the ave...
Continue ReadingThe Secrets to Attracting Ideal Customers
Mar 23, 2022
You put together the business plan, signed the lease, designed an informative website and…*crickets*. It can be pretty discouraging when you put in the effort, but you’re not attracting...
Continue ReadingHow to Juggle Work and Life Balance Like a Boss
Mar 15, 2022
Sometimes life gets hard. You don’t have to work a night shift from Monday to Sunday to agree with that statement. Even the most effortless of jobs, those we believe to have truly mastered, can...
Continue ReadingCorporate Social Responsibility and the Beauty of Giving Back
Jan 31, 2022
Organizing a fundraising event. Donating food to a local animal shelter. Serving at a soup kitchen. No matter what you do to give back, volunteering feels pretty good, doesn’t it? But it doesn&...
Continue ReadingProduct Safety: What You Need to Know
Nov 12, 2021
No matter what they’re purchasing, no one wants their products to be unsafe – it’s a no-brainer! In the United States, there are several different product safety regulations that pro...
Continue Reading4 Ways to Improve Communication
Sep 23, 2021
Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you’re at the mo...
Continue Reading5 Tips for Boosting Social Media Engagement
Sep 16, 2021
Social media is used for different purposes. News outlets tweet out breaking news, fashion trends are posted on Instagram, and political ads are promoted through Facebook. Social media platforms are a...
Continue ReadingWhat Millennials Want (And How to Work With Them)
Aug 25, 2021
Many people agree that there is a high demand to diversify the workforce with young specialists bearing fresh ideas and new perspectives. Furthermore, we need to prepare this growing generation for le...
Continue Reading6 Things You're Missing Out on by Not Using Promotional Products
Aug 17, 2021
Promotional products aren’t just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a pro...
Continue ReadingThe Power of Perceived Value
Jul 11, 2021
In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher co...
Continue ReadingYour Guide to Promotional Shirts
Jun 26, 2021
If you've ever run a 5k or attended a basketball game, chances are you've got a promotional shirt in your drawers somewhere. According to PPAI's 2019 Consumer Study, wearables are the #1 most popular ...
Continue ReadingGraphic Design Terms Everyone Should Know
May 21, 2021
It can be hard to communicate with a design team on a project when the designers speak their very own language. That’s why we have a rundown of words you may come across frequently that can sav...
Continue Reading6 Books That Every Business Owner Should Read
Apr 01, 2021
As business owners, it’s crucial to understand the trends that affect your industry and your company. Each day, you consume an incredible amount of data, statistics, and research. However, it&rs...
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